San Miguel

San Miguel was the first truly international lager.  Drinkers love its distinctive and refreshing taste and class it as a premium drink, but too often it was categorized as the ‘holiday’ beer in northern Europe or seen as just the local beer at home in Madrid and therefore often overlooked.

We worked with both the international team and the local markets to develop branding, both physical and graphical, that would enable San Miguel to reassume its premium positioning and consideration as a premium global beer.

The best is yet to come!