Lumi

Talk about wanting a clean sheet…Lumi’s manufacturer, Stora Enso had always focused on the product and not the brand. They needed some joined-up thinking and asked us to find a way of turning what they had traditionally thought of as a commodity into objects of desire. There are really two things to get right with paper – printers want it to be technically reliable and creatives want it to feel great and be beautiful. We created a brand that turned the ordinary into the extraordinary.