In a category where other brands are focused on power and functionality, we wanted the consumer to focus on the emotional benefits of Electrolux products. This particular vacuum cleaner is so quiet that it allows you to clean whenever you want to.
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| Emotion for Electrolux | |
| Electrolux is the world leader in vacuum cleaners. Following an extensive segmentation exercise working with us, the company launched a low noise cleaner as the first in a range of ‘user friendly’ products. In a category where other brands are focused on power and functionality, we wanted the consumer to focus on the emotional benefits of Electrolux products. This particular vacuum cleaner is so quiet that it allows you to clean whenever you want to. |